A continuation of the ongoing sustainability trend, BLIND FAITH highlights the new processes with water and energy reduction, recycled ingredients, social responsibility and traceability, all continuing to be significant factors. It is an ongoing mega trend, but for textile mills and brands alike they HAVE to adapt and adhere to this.
In addition the consumer places their trust in the brands, they don’t really want to know how sustainable and socially conscious the brands are, the just want to believe that they are contributing to a better society and world in general. Expect to see more focused sustainable solutions, reduced processing at all levels, recycled elements and renewed traditional practices.
CONVICTION – FAITH - BELIEF – CONVIABILITY
REASONS TO BE CHEERFUL...
There is a push towards being happy and a strong element of having fun. This incorporates the wellbeing and healthwear aspects that have influenced the market, combined with tactility, color, fit, comfort and visual appeal. There is a sense of hope and optimism emerging, a feel good factor that is reflected from the simplest of detail through to more innovative aspects.
Kicking back and embracing the simple pleasures in life through to embracing the ultimate adrenalin rush as the global strife and financial aspects continues on a long and weary route. It’s OK to be happy in a gray world, get rid of the guilt, enjoy life, live and laugh and enjoy. The simplest of pleasures appeals and this is clear to see as the ‘athleisure’ market continues to grow, as does the sports sector globally.
HAPPY – HEALTHY – GUILT FREE – FUN
We have to evolve to move forward and it is important to explore new avenues from all sectors of the industry. Resurrecting natural fibers and finishes in new forms works alongside the new generation synthetics and finishes that are emerging. Anything is possible, as we explore the past to reinvent the future and develop new and unique concepts from dreams to reality in creating functionality.
This mega trend also focuses on enhancing the experience, delivering added value and experimenting with revolutionary new ingredients and technology. Release the handbrake of caution, don’t rely on what you know, be adventurous and pioneering.
BE BRAVE – EXPLORATION - UNCONVENTIONAL - EXPERIMENT